Founders

How to Build a SaaS Company Today: Part 2 — Niching Down, Market Targeting, and Initial Outreach Part 2 of a 5-part series Introduction Thanks to everyone who engaged with…

Strategy for Generating Revenue and Acquiring Clients: A Cold-Email Playbook That Delivers Inspiration came from a discussion about how quickly people secure their first customer and how much effort is…

Stanford’s Free Startup Course: A Valuable Resource for Aspiring Founders If you’re considering launching a startup, there’s a free online course you shouldn’t miss. Stanford University offers a comprehensive startup…

Title: 40+ Years of Persistence Pay Off in One Moment of Validation Yesterday marked the first session teaching Entrepreneurship at my child’s middle school. A bit of background: I’ve spent…

Startups and the Meta Myth: A Reality Check for Hiring Practices Last week I interviewed for a Senior Account Management role at a SaaS startup and walked away feeling uneasy…

Title: Balancing Speed, Trust, and Technical Debt as a Startup Co-Founder As the technical co-founder in a seed-funded startup, I’ve watched our team grow from a small, fast-moving group to…

How to Launch a Location-Independent Startup: From Zero to $300K in One Year and Lessons for Startup #2 A recent Reddit thread showcases a solopreneur who built a location-independent business…

Title: Doing Business with Close Friends: Pros, Cons, and Best Practices A recent reflection on entrepreneurship has raised an important question: should you start a company with close friends or…

Title: Lessons from an Ex-Googler: Two Years Helping Startups Maximize Google Ads Value Overview: A former Google employee who spent two years assisting startups in extracting maximum value from Google…

Affordit: A VC-Backed Unicorn-In-The-Making That Didn’t Become One—and What I Learned Overview This article shares a detailed, behind-the-scenes look at a startup failure I experienced, using Affordit as the case…